Amor Run Club is a community-driven running project: energetic in spirit, clean in presentation. Our task was to translate the day’s experience into compelling content. The concept was set; our job was to capture the energy, the movement, and the connection of the participants.

We led the creative direction for the shoot, focusing on composition, light, and motion to convey the dynamic atmosphere. Action shots highlighted the runners’ determination, while candid moments reflected the community and shared experience. Social content was crafted to extend the day’s energy online, creating a cohesive narrative.