We are Produp, a digital agency built on vision, strategy, and growth.
We work with brands that are growing, evolving, or ready to redefine themselves.

We help them find their voice, shape their identity, and build a digital presence scale over time.

We design stories, create systems, and craft experiences that drive
connection, growth and lasting impact.

CHAPTER 1

the escape
from the system

The day we said enough - it all started.

The Beginning of the End

They say we were born from a system error.
Or perhaps from a layoff, difficult to say precisely. Some say that it all started in an open space that was too perfect, where ideas died if they didn't go through three levels of approval. We couldn’t breathe anymore. Not for lack of air, but of space. Space to create, to get your hands dirty, to make mistakes. So, one day, one of us closed the corporate laptop and never reopened it.

In the corporate world, that was a failure.

For us, it was just the beginning.

Built from the broken.
Thus, Produp became what it is today:
not a company, but a consequence.
The consequence of who said enough to soulless marketing, empty presentations, projects without intention.

We are not against the system.
We're just off the circuit, but with clear ideas on how to make it work better.

From a dismissal, a vision was born.
From a loss, a method.
From a failure, a name.

And today, Produp is not a place where we work.
It's a place where we start again.
Every day.
Just ideas, discipline, and an obsession
with creating something real.
Just a Folder.
There were no customers, no plans, no investors. Just a folder called “Produp” - a name born as a joke, as an abbreviation of “Production Up”, which quickly became a promise: raise the bar.

At first there were two of us.
Then three.
Then five.
All with the same intention: the desire to create without asking permission.
Built After Hours.
We worked on improvised tables, at times that made no sense. But every night we built something new: ideas, visuals, concepts, brands that really spoke. Fewer trials, more truth.

Word spread. Not for advertising, but for impact. Those who had seen the result immediately understood: it didn't seem like agency work.
It felt like something alive.
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THE SYSTEM
We’re not just digital natives, we’re professionals obsessed with doing things well.

Every pixel, every word, every move has intent behind it.

Produp is made of designers, strategists, and creators who live for the craft, people who turn raw ideas into systems that work, look, and perform.
Our strength is precision.

Our edge is creativity.

Our work lives at the intersection of both.
THE VISION
Behind every project, there’s a process and behind every process, there’s a mindset.

We don’t chase trends or templates.
We dig into stories, people, and culture.

We build meaning from the inside out.
Produp is more than a team; it’s a collective of people who care about the “why” as much as the “what.”

That’s what makes our work feel alive: it’s not built for attention, it’s built for connection.
Only vision, craft, and the drive to make things that actually 
matter.

Meet the whole Produp family

DEAN

Dean is the light that guides without blinding. It reveals what matters and lets the rest stay in the dark.

BLADE

Blade is the cut that makes space. It removes what no longer belongs.

MARK

Mark is the spark that starts things. It turns emptiness into possibility.

MILO

Milo is the hand of the system. It translates intent into movement.

AXEL

Axel is the brain behind it all. It organizes, processes, and connects every function.

MAG

Maggie is the source of culture. It collects the world and turns it into reference.

LENNY

Lenny is the eye that never blinks. It decides what deserves focus and what fades away.

TINA

The Pin is the anchor. Small, sharp, underestimated, but it holds everything together.

SPIN

The Hairdisk is the engine that never overheats. It keeps the system stable and the flow steady.

PINO

The Cleaner is clarity. It wipes away noise, dust, confusion, and clutter.
Let’s keep in touch!